How important is social media to your life? Some people can’t live life with it while others can not live life without it. Social media is more Presidential than you think. It allows you to communicate with people you may not be able to get in touch with on land. It can make you appear that you are in two or three places at one time. If you have a reputation, want a reputation or are trying to change your reputation, social media is a great platform.
For example, if bad press comes out about a celebrity who has a Twitter page that person can counter anything the media is saying with one quick (real-time) Twitter post. That is very powerful. I’ve talked about social media before as part of the technology post. The reason I am bringing it up again is to get more specific on how to use social media to enhance your life.
The hardest thing for me in the last two years was figuring out what to do with my social media, how much of it I needed to utilize, how to keep it up and who to talk to when I am there. It started slow for me. I was on Facebook first, then I moved to Linked In, then Twitter and last I started the PresidentiaLife blog.
I admit that some of you reading this are light years ahead of me when it comes to function and frequency. I am not on my social media outlets every day nor do I know all the bells and whistles. This is not a “how to” class for social media tools. The objective of this post is to give you pointers on how to create a strategy that can get you where you want to be, quickly. So if you are familiar with social media this should activate you to focus your powers. It is not enough to use social media you have to exploit it.
The first thing you want to do whether you are a novice or a pro is decided who your target market is. Now it sounds like I have you creating a marketing plan and in a way we are. You are the Chief Marketing Officer of your life and if you want a Presidential reputation you have to plan it. A Presidential reputation is not about “who you know”, it is more about “who knows you” and “what do they know about you.” You can control a lot of this with social media.
The second thing, is knowing what you want to say. For example, at the top of this blog you read that Presidential lifestyle is about creating the life you desire in the most time and cost-effective way possible. So most of the things that I post will in some way relate to saving time, saving money and doing what makes you happy.
Next you choose where you want to place your message. If you decided that your target market is people who like skating then you want to post where they are. If you said your T.M. is single moms then you post where more single moms will see your messages. Make sure you are saying things that single moms care about.
Last, it is important to figure out how often you want to present your message. If you are building a reputation you may need to post more often than if you are keeping a reputation. If you are changing a reputation you need to post often and everything you say should keep the theme you are now representing.
If you were for example a ladies man and now you are happily married you should make that new lifestyle clear. Post pictures of you and your wife and children if you have them. You don’t have to post often but when you do it should reflect the new you. Say for instance you were a mechanic. You were the best ever but now you have learned how to heal the human body and you want to share it with the world. Post often and make comparisons between your two industries. Give people time to trust you. Just give information and stay consistent. As people try the things you suggest they will learn that you know what you are talking about. The key is to stay consistent. Do not worry about who is reading or how many people are connected to you. Just keep getting your message out there.
To sum it all up you should focus your social media efforts in this way: Figure out who you are talking to, decide what you want to say to them, choose where you want to say it (based on where they are) and last but just as important how often to say it.
Social media is a great way to continue your life’s work offline as you promote yourself online. It gives you the power to be in two places at one time. And if you have the right technology to go with your social media campaign you are one step away from super hero status.
Guiding your reputation….Now That’s Presidential!